2000-May-12 Strategy Letter I: Ben and Jerry's vs. Amazon
From The Joel on Software Translation Project
Original article: http://www.joelonsoftware.com/articles/fog0000000056.html
"Building a company? You've got one very important decision to make, because it affects everything else you do. No matter what else you do, you absolutely must figure out which camp you're in, and gear everything you do accordingly, or you're going to have a disaster on your hands."
- Japanese: ストラテジーレターⅠ: ベン&ジェリー 対 アマゾン
- Chinese (Traditional): The Joel on Software Translation Project:策略書之一
- French: Papier stratégique n°1 : Ben & Jerry's contre Amazon
- German: Strategie-Papier I: Ben und Jerry's gegen Amazon