2006-Jan-11 Micro-ISV: From Vision to Reality
From The Joel on Software Translation Project
Original article: http://www.joelonsoftware.com/articles/Micro-ISV.html
“Don't start a business if you can't explain what pain it solves, for whom, and why your product will eliminate this pain, and how the customer will pay to solve this pain. The other day I went to a presentation of six high tech startups and not one of them had a clear idea for what pain they were proposing to solve.”
From my foreword to Bob Walsh's new book, Micro-ISV: From Vision to Reality.